{"id":1682,"date":"2016-06-07T10:57:31","date_gmt":"2016-06-07T14:57:31","guid":{"rendered":"http:\/\/www.logikalsolutions.com\/wordpress\/?p=1682"},"modified":"2016-06-07T10:57:31","modified_gmt":"2016-06-07T14:57:31","slug":"what-mcdonalds-move-to-chicago-tells-us","status":"publish","type":"post","link":"https:\/\/www.logikalsolutions.com\/wordpress\/thank-you-sir-may-i-have-another\/what-mcdonalds-move-to-chicago-tells-us\/","title":{"rendered":"What McDonald\u2019s Move to Chicago Tells Us"},"content":{"rendered":"

Yes, officials in Oak Brook, IL are wringing their hands. Some are possibly rending their garments as well. The news is not a shocker, well, at least not for anyone who writes books and watches trends from afar.<\/p>\n

For those who haven\u2019t heard, McDonald\u2019s is taking over some\/all of Harpo Studios<\/a>. Yes, Oprah\u2019s old studios. While there is great angst in Oak Brook, every suburb around the country should be worried. I read some quotes about wanting to attract a younger top tier workforce, but they stopped short of spilling the beans.<\/p>\n

Here is the reason. It is the same reason the automobile industry will shrink to one third its current size and that America will once again re-urbanize.<\/p>\n

Millennials don\u2019t buy cars.<\/p>\n

Most don\u2019t even have a desire to get a driver\u2019s license. I was speaking on the phone just this past week to a former manager of mine. Her son is about to become a sophomore in high school. Has expressed no interest in getting his license or owning a vehicle. His high school has done something drastic though. Obtaining a driver\u2019s license is a requirement for graduation. Yikes! Talk about trying to force a market!<\/p>\n

One of my cousin\u2019s has a son now away at college to become a teacher. The only reason he got a driver\u2019s license was he needed it for some part of the college ID process.<\/p>\n

Another friend of many years now has a daughter away at college. She got a license for a different reason. There is an expiration date on your learner\u2019s permit. She had to take driver\u2019s ed in school to graduate, but she put off getting the license until the last possible moment.<\/p>\n

If you know millennials or parents of them you hear the same story over and over again. Culturally the millenials have some common traits:<\/p>\n

    \n
  1. Millennials won\u2019t pay for cable or satellite television, only an Internet connection.<\/li>\n
  2. They don\u2019t care to get a driver\u2019s license unless it is forced on them via some other desire like graduation or enrollment.<\/li>\n
  3. They don\u2019t buy cars.<\/li>\n
  4. They spend their money on \u201clife experiences\u201d with friends and the latest idiot phone.<\/li>\n<\/ol>\n

    My generation had parents who grew up in the 50s. That was the era when horsepower ran free and gas was pennies per gallon and America had a love affair with the automobile. Muscle cars could near drain a 20 gallon tank running a quarter or half mile but man<\/em> it felt good. They transfered this love of cars onto us just before emissions controls and massive traffic congestion hit. Adding insult to injury our roads and bridges are crumbling leaving everyone with the feeling of a dice toss when they drive on a bridge or overpass.<\/p>\n

    According to some my 2006 Toyota Avalon with a V6 needs more digits than the 160 MPH speedometer has. I don\u2019t know. Given the bankrupt municipalities around the world I tend to set the cruise control at 1-2 under the posted speed limit so I\u2019m not asked to make a donation to the state\/city\/county charity. While I love the car, I do not have a love affair with automobiles anymore. The Avalon is an old man\u2019s ride.<\/p>\n

    Millennials grew up seeing news reports about our infrastructure, actually riding on the chewed up roads and watching their parents dish out vast fortunes on vehicle repairs due to poor road maintenance. They also had news reports of massive vehicle recalls sent straight to their idiot phones. Is it any wonder they don\u2019t care to own a ride?<\/p>\n

    The fact they won\u2019t pay for cable or satellite television is no shocker either. No matter what you get for a teaser deal, they lived in households who quickly learned both types of television did everything in their power to jack your monthly bill past $100\/month. That is over $1200\/year to be a couch potato. (Yes Mr. Quayle<\/a>, I left the e off.)<\/p>\n

    So, if you have no desire to slog through rush hour traffic into a major city like Chicago and you want to have ample life experiences with friends, what do you do? You move to a major city where walking a few blocks or taking a short Uber ride gets you to where your friends wanted to meet. In order to live in that city you need a job. Rather than trying the failed experiment of yesteryear called \u201creverse commuting<\/a>\u201d you seek a job in the city, preferably walking distance from your apartment or condo.<\/p>\n

    These millennials will become parents. They will instill in their children the office working walk everywhere city life with summer vacations in the country. These children will grow up watching over the air television or shows on their various devices. The higher income office workers will cause a gentrification of formerly nasty urban areas. https:\/\/en.wikipedia.org\/wiki\/Gentrification This is already happening in Cabrini-Green<\/a> where the Candyman and Child\u2019s Play movies were set<\/a>.<\/p>\n

    Corporations who need tech workers and aren\u2019t into playing Patriot Act roulette by using visa workers will now be forced to move back into cities or let their wonder kids work 100% remote. We are witnessing the end of White Flight<\/a>. This migration will need a new name. Perhaps the Gentrification March?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Yes, officials in Oak Brook, IL are wringing their hands. Some are possibly rending their garments as well. The news is not a shocker, well, at least not for anyone who writes books and watches trends from afar. For those who haven\u2019t heard, McDonald\u2019s is taking over some\/all of Harpo Studios. Yes, Oprah\u2019s old studios. While there is great angst in Oak Brook, every suburb around the country should be worried. I read some quotes … What McDonald\u2019s Move to Chicago Tells Us<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[1050,1049,1052,1053,1051,1046,144,1048,1047,1045,1055,1054],"class_list":["post-1682","post","type-post","status-publish","format-standard","hentry","category-investing","category-thank-you-sir-may-i-have-another","tag-automobile-industry","tag-cable-television","tag-crumbling-infrastructure","tag-dan-quayle","tag-drivers-license","tag-harpo-studios","tag-mcdonalds","tag-millennials","tag-oak-brook","tag-oprah","tag-reverse-commuting","tag-uber","bnm-entry"],"yoast_head":"\nWhat McDonald\u2019s Move to Chicago Tells Us – Logikal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.logikalsolutions.com\/wordpress\/thank-you-sir-may-i-have-another\/what-mcdonalds-move-to-chicago-tells-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What McDonald\u2019s Move to Chicago Tells Us – Logikal Blog\" \/>\n<meta property=\"og:description\" content=\"Yes, officials in Oak Brook, IL are wringing their hands. Some are possibly rending their garments as well. The news is not a shocker, well, at least not for anyone who writes books and watches trends from afar. For those who haven\u2019t heard, McDonald\u2019s is taking over some\/all of Harpo Studios. Yes, Oprah\u2019s old studios. While there is great angst in Oak Brook, every suburb around the country should be worried. 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